Science: Use for Good or Evil?
Thursday, April 29, 2021
Most anyone who knows me has heard my rant about the science behind finding the perfect balance of Sugar, Salt & Fat that can make, ahem, "food" as addictive as possible.
So why can we not use this science to curate the healthiest, most nutritious food on the planet into a perfectly delectable, mouth-watering, crave-able food sought out by everyone?
And let's bring in the advertising! Let's bring in all the clever minds of advertising and have them craft clever jingles and ads that have us yearning for yummy fresh fruits and veggies!
I'm looking forward to seeing what Michael Moss, author of Sugar, Salt, Fat has pulled together in his latest book "Hooked: Food, Free Will, And How The Food Giants Exploit Our Addictions."
One of my potent motivators and mantras has been to Fight Corporate Control Over My Body! Take it a step further with the suggestions I made above and perhaps eating healthy needn't be such an effort swimming upstream against such an immense tide of forces working against us!
More on Moss & his book here:
Keep 'er Sparkin' everyone!